Data-driven Marketing helps brick & mortar retail sales as well!
When digital meets marketing, it unleashes the power of data-driven marketing: marketing that graduates from surveys to provide data-based insights. More information is collected, processed faster, more effectively and with greater precision: data-driven marketing heralds a new era where smart targeting replaces mass advertising.
Data not […]
Wi-Fi proximity marketing: What are the benefits?
The mobile revolution has transformed habits, offering brands great opportunities to revamp their customer relationships, using digital tools to make them more personalized, relevant and targeted. Now that convergence between online and offline business has become the means to offer a 360-degree customer experience, Wi-Fi is a powerful instrument […]
Digital Transformation: the Recruitment of Hybrid Profiles
While that generation of baby-boomers is progressively retiring and making way for new technologies that are emerging at a galloping pace, work, as we knew it five years previously, has been drastically transformed. More and more companies are reviewing their methods of recruitment in order to welcome on board […]
How the GDPR redefines data collection processes
The GDPR, slated to go on stream on May 25, 2018, sets the new foundations for the use and processing of personal data in a buoyant global environment, where the IoT has become commonplace. The regulation applies not only to all players in the EU, but also to foreign organizations […]
PARIS 2024: the growth engine for a changing user experience
We can now witness the retail industry being ushered into a new era. After years of competing against each other, brick and mortar shops and online shops seem to have formulated an alliance to unlock their full growth potential. Thus, business offerings are reinventing themselves with […]
Wi-Fi: a new, powerful communication channel for public venues
At a time when the electronic “0s” and “1s” have taken over, by storm, the very heartbeat of society, any new technological innovation represents a significant source of additional value. As Wi-Fi is undergoing its own transformation, it stands as a digital transformation media for users, […]
Wi-Fi proximity marketing: turn your points of sales into smart venues
As digital technologies have turned more affordable and commonplace, brands can now monitor the customer journey of their online users through Wi-Fi Proximity Marketing. By leveraging and processing collected data, e-retailers earn powerful insights into their customers’ behavior to help them fine tune their business […]
Brick and mortar retail and e-commerce: why matching online with offline is a matter of survival
Not so many years ago, the pervasiveness and affordability of e-commerce unleashed a major havoc. Nevertheless, with the passage of time, business models based solely on online sales have started to experience limitations. Pure players started to lose ground […]
From mass communication to real time marketing:
While mass communication is often viewed as intrusive by mobile users, contextual – in real time marketing allows you to refine your segments to adjust and push your content when your customer will be most interested in your offer. As a result, a brand new value leverage is at […]
Customer Wifi: luxury, the latest trend or a must?
Offer Customer Wifi access is something we got used to, as users, over the last past years but it is something that would have been unthinkable before the arrival of smartphones and IoT. How could bars, hotels, restaurants and other local shops could have anticipated the advent […]