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Corporate headquarters

201 Avenue Pierre Brossolette 92120 Montrouge, FRANCE Tel: +33 (0)1.40.92.73.90 Fax: +33 (0)1.40.92.54.60

Germany Operations

Worringer Strasse 30 D-50668 Tel : +49 221 139753 777Worringer Strasse 30D-50668 Tel : +49 221 139753 777

UK & Ireland Operations

Tel: +44 7909 091024

North America Operations

340 Birch Street Denver, CO. 80220 Tel : +1 (800) 481-2198

Italy Operations

Tel : +39 (0) 335 180 72 91

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UCOPIA Blog

News

Design Strategies with Customers Data

Data-driven Marketing helps brick & mortar retail sales as well!
When digital meets marketing, it unleashes the power of data-driven marketing: marketing that graduates from surveys to provide data-based insights. More information is collected, processed faster, more effectively and with greater precision: data-driven marketing heralds a new era where smart targeting replaces mass advertising.

Data not […]

By |May 2nd, 2018|news|Comments Off on Design Strategies with Customers Data

Wi-Fi: from a cost center to a strategic tool

Wi-Fi proximity marketing: What are the benefits?
The mobile revolution has transformed habits, offering brands great opportunities to revamp their customer relationships, using digital tools to make them more personalized, relevant and targeted. Now that convergence between online and offline business has become the means to offer a 360-degree customer experience, Wi-Fi is a powerful instrument […]

By |April 16th, 2018|news|Comments Off on Wi-Fi: from a cost center to a strategic tool

Soft Skills and Know How

Digital Transformation: the Recruitment of Hybrid Profiles
While that generation of baby-boomers is progressively retiring and making way for new technologies that are emerging at a galloping pace, work, as we knew it five years previously, has been drastically transformed. More and more companies are reviewing their methods of recruitment in order to welcome on board […]

By |April 16th, 2018|news|Comments Off on Soft Skills and Know How

GDPR, the european law coming in May 2018

How the GDPR redefines data collection processes
The GDPR, slated to go on stream on May 25, 2018, sets the new foundations for the use and processing of personal data in a buoyant global environment, where the IoT has become commonplace. The regulation applies not only to all players in the EU, but also to foreign organizations […]

By |March 15th, 2018|news|Comments Off on GDPR, the european law coming in May 2018

What are the business opportunities during the Summer Olympics?

PARIS 2024: the growth engine for a changing user experience
We can now witness the retail industry being ushered into a new era. After years of competing against each other, brick and mortar shops and online shops seem to have formulated an alliance to unlock their full growth potential. Thus, business offerings are reinventing themselves with […]

By |February 28th, 2018|news|Comments Off on What are the business opportunities during the Summer Olympics?

Wi-Fi: from a commodity to a data-oriented strategy

Wi-Fi: a new, powerful communication channel for public venues
At a time when the electronic “0s” and “1s” have taken over, by storm, the very heartbeat of society, any new technological innovation represents a significant source of additional value. As Wi-Fi is undergoing its own transformation, it stands as a digital transformation media for users, […]

By |February 28th, 2018|news|Comments Off on Wi-Fi: from a commodity to a data-oriented strategy

Combine On and Offline strategy.

Wi-Fi proximity marketing: turn your points of sales into smart venues
As digital technologies have turned more affordable and commonplace, brands can now monitor the customer journey of their online users through Wi-Fi Proximity Marketing. By leveraging and processing collected data, e-retailers earn powerful insights into their customers’ behavior to help them fine tune their business […]

By |February 26th, 2018|news|Comments Off on Combine On and Offline strategy.

The Holiday Shopping Season is no Longer Enough!

 Brick and mortar retail and e-commerce: why matching online with offline is a matter of survival
Not so many years ago, the pervasiveness and affordability of e-commerce unleashed a major havoc. Nevertheless, with the passage of time, business models based solely on online sales have started to experience limitations. Pure players started to lose ground […]

By |December 7th, 2017|news|Comments Off on The Holiday Shopping Season is no Longer Enough!

Discover our solution to enrich your real time marketing strategy!

From mass communication to real time marketing:
While mass communication is often viewed as intrusive by mobile users, contextual – in real time marketing allows you to refine your segments to adjust and push your content when your customer will be most interested in your offer. As a result, a brand new value leverage is at […]

By |November 17th, 2017|news|Comments Off on Discover our solution to enrich your real time marketing strategy!

A glance on customers wifi through users needs

Customer Wifi: luxury, the latest trend or a must?
Offer Customer Wifi access is something we got used to, as users, over the last past years but it is something that would have been unthinkable before the arrival of smartphones and IoT. How could bars, hotels, restaurants and other local shops could have anticipated the advent […]

By |September 15th, 2017|news|Comments Off on A glance on customers wifi through users needs